{"id":4182,"date":"2025-06-05T09:50:26","date_gmt":"2025-06-05T06:20:26","guid":{"rendered":"https:\/\/payandan.ir\/?p=4182"},"modified":"2025-06-05T15:16:29","modified_gmt":"2025-06-05T11:46:29","slug":"%d8%b7%d8%b1%d8%ad-%d8%aa%d9%88%d8%ac%db%8c%d9%87%db%8c-%d8%aa%d9%88%d9%84%db%8c%d8%af-%d8%b1%d9%86%da%af%d9%87%d8%a7%db%8c-%d8%b5%d9%86%d8%b9%d8%aa%db%8c-%d9%88-%d8%b3%d8%a7%d8%ae%d8%aa","status":"publish","type":"post","link":"https:\/\/payandan.ir\/?p=4182","title":{"rendered":"\u0637\u0631\u062d \u062a\u0648\u062c\u06cc\u0647\u06cc \u062a\u0648\u0644\u06cc\u062f \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc \u0648 \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 \u06f1. \u0645\u0639\u0631\u0641\u06cc \u067e\u0631\u0648\u0698\u0647<\/h3>\n\n\n\n<p><strong>\u0639\u0646\u0648\u0627\u0646 \u0637\u0631\u062d:<\/strong><br>\u062a\u0623\u0633\u06cc\u0633 \u0648\u0627\u062d\u062f \u062a\u0648\u0644\u06cc\u062f \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc \u0648 \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc \u0628\u0627 \u0638\u0631\u0641\u06cc\u062a \u0627\u0648\u0644\u06cc\u0647 4,000 \u062a\u0646 \u062f\u0631 \u0633\u0627\u0644<\/p>\n\n\n\n<p><strong>\u0647\u062f\u0641 \u0637\u0631\u062d:<\/strong><br>\u062a\u0648\u0644\u06cc\u062f \u0627\u0646\u0648\u0627\u0639 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u067e\u0627\u06cc\u0647 \u062d\u0644\u0627\u0644 \u0648 \u067e\u0627\u06cc\u0647 \u0622\u0628 \u0628\u0631\u0627\u06cc \u0645\u0635\u0627\u0631\u0641 \u0633\u0627\u062e\u062a\u0645\u0627\u0646\u06cc (\u062f\u0627\u062e\u0644\u06cc\u060c \u062e\u0627\u0631\u062c\u06cc)\u060c \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0645\u062d\u0627\u0641\u0638 \u0641\u0644\u0632\u0627\u062a\u060c \u0636\u062f\u0632\u0646\u06af\u060c \u0627\u067e\u0648\u06a9\u0633\u06cc \u0648 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0648\u0645 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u062d\u0631\u0627\u0631\u062a\u060c \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0628\u0627\u0632\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc \u0648 \u0635\u0627\u062f\u0631\u0627\u062a \u0628\u0647 \u06a9\u0634\u0648\u0631\u0647\u0627\u06cc \u0647\u0645\u0633\u0627\u06cc\u0647 \u0646\u0638\u06cc\u0631 \u0639\u0631\u0627\u0642\u060c \u0627\u0641\u063a\u0627\u0646\u0633\u062a\u0627\u0646 \u0648 \u0622\u0633\u06cc\u0627\u06cc \u0645\u06cc\u0627\u0646\u0647.<\/p>\n\n\n\n<p><strong>\u0645\u062c\u0631\u06cc:<\/strong><br>\u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631 \u0628\u062e\u0634 \u062e\u0635\u0648\u0635\u06cc \u0628\u0627 \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0637\u0631\u0627\u062d\u06cc \u0641\u0646\u06cc-\u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u062a\u0648\u0633\u0637 <strong>\u0634\u0631\u06a9\u062a \u067e\u0627\u06cc\u0646\u062f\u0627\u0646 \u0627\u0646\u0631\u0698\u06cc \u0622\u0631\u06cc\u0627<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcca \u06f2. \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u0648 \u0627\u0645\u06a9\u0627\u0646\u200c\u0633\u0646\u062c\u06cc<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u062a\u062d\u0644\u06cc\u0644 \u062a\u0642\u0627\u0636\u0627:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0628\u0627\u0632\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc \u0627\u06cc\u0631\u0627\u0646 \u0633\u0627\u0644\u0627\u0646\u0647 \u0628\u06cc\u0634 \u0627\u0632 <strong>\u06f5\u06f0\u06f0 \u0647\u0632\u0627\u0631 \u062a\u0646 \u0631\u0646\u06af<\/strong> \u0645\u0635\u0631\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n\n\n\n<li>\u0631\u0634\u062f \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0631\u0627\u0646\u06cc\u060c \u0646\u0648\u0633\u0627\u0632\u06cc \u0635\u0646\u0627\u06cc\u0639\u060c \u0648 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u0648\u0645 \u0635\u0646\u0639\u062a\u06cc \u0633\u0628\u0628 \u0631\u0634\u062f \u067e\u0627\u06cc\u062f\u0627\u0631 \u062a\u0642\u0627\u0636\u0627 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n\n\n\n<li>\u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0639\u0631\u0627\u0642 \u0648 \u0627\u0641\u063a\u0627\u0646\u0633\u062a\u0627\u0646\u060c \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0627\u06cc\u0631\u0627\u0646\u06cc \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0645\u0646\u0627\u0633\u0628\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0686\u06cc\u0646\u06cc \u0648 \u062a\u0631\u06a9\u06cc \u0647\u0633\u062a\u0646\u062f.<\/li>\n\n\n\n<li>\u06a9\u0634\u0648\u0631\u0647\u0627\u06cc \u0622\u0633\u06cc\u0627\u06cc \u0645\u06cc\u0627\u0646\u0647 \u0646\u06cc\u0632 \u0628\u0627 \u06a9\u0645\u0628\u0648\u062f \u062a\u0648\u0644\u06cc\u062f \u062f\u0627\u062e\u0644\u06cc \u0648 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0648\u0627\u0631\u062f\u0627\u062a\u060c \u0645\u0642\u0635\u062f \u062e\u0648\u0628\u06cc \u0628\u0631\u0627\u06cc \u0635\u0627\u062f\u0631\u0627\u062a \u0647\u0633\u062a\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u062a\u062d\u0644\u06cc\u0644 \u0631\u0642\u0628\u0627:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f <strong>\u0647\u0627\u062f\u06cc \u0631\u0646\u06af\u060c \u0633\u062d\u0631\u060c \u062c\u0648\u062a\u0646\u060c \u0646\u06cc\u067e\u0648\u0646<\/strong> \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0641\u0639\u0627\u0644\u200c\u0627\u0646\u062f.<\/li>\n\n\n\n<li>\u0627\u0645\u0627 \u0647\u0645\u0686\u0646\u0627\u0646 <strong>\u0638\u0631\u0641\u06cc\u062a \u0628\u0627\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u0648\u0631\u0648\u062f \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0642\u06cc\u0645\u062a \u0631\u0642\u0627\u0628\u062a\u06cc<\/strong> \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u062f\u0627\u062e\u0644\u06cc \u0648 \u0648\u0627\u0631\u062f\u0627\u062a\u06cc<\/li>\n\n\n\n<li>\u0642\u06cc\u0645\u062a \u062a\u0645\u0627\u0645\u200c\u0634\u062f\u0647 \u06a9\u0645\u062a\u0631 \u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0627\u0631\u0648\u067e\u0627\u06cc\u06cc<\/li>\n\n\n\n<li>\u0646\u0632\u062f\u06cc\u06a9\u06cc \u0628\u0647 \u0645\u0631\u0632\u0647\u0627\u06cc \u0635\u0627\u062f\u0631\u0627\u062a\u06cc (\u063a\u0631\u0628 \u0648 \u0634\u0631\u0642 \u0627\u06cc\u0631\u0627\u0646)<\/li>\n\n\n\n<li>\u062a\u0648\u0627\u0646 \u0645\u0634\u0627\u0648\u0631\u0647\u060c \u0641\u0631\u0648\u0634 B2B \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0628\u0627\u0632\u0627\u0631 \u0627\u0632 \u0633\u0648\u06cc \u0634\u0631\u06a9\u062a \u067e\u0627\u06cc\u0646\u062f\u0627\u0646<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcb0 \u06f3. \u0628\u0631\u0622\u0648\u0631\u062f \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0648\u0644\u06cc\u0647<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0628\u062e\u0634 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc<\/th><th>\u0645\u0628\u0644\u063a (\u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062a\u0648\u0645\u0627\u0646)<\/th><\/tr><\/thead><tbody><tr><td>\u0632\u0645\u06cc\u0646 \u0648 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627 (\u06f5\u06f0\u06f0\u06f0 \u0645\u062a\u0631\u0645\u0631\u0628\u0639)<\/td><td>\u06f8<\/td><\/tr><tr><td>\u0633\u0627\u062e\u062a \u0648 \u0633\u0627\u0632 \u0633\u0648\u0644\u0647\u060c \u0627\u0646\u0628\u0627\u0631\u060c \u0622\u0632\u0645\u0627\u06cc\u0634\u06af\u0627\u0647<\/td><td>\u06f1\u06f2<\/td><\/tr><tr><td>\u0645\u0627\u0634\u06cc\u0646\u200c\u0622\u0644\u0627\u062a \u0648 \u062a\u062c\u0647\u06cc\u0632\u0627\u062a \u062a\u0648\u0644\u06cc\u062f<\/td><td>\u06f2\u06f0<\/td><\/tr><tr><td>\u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0627\u0648\u0644\u06cc\u0647 \u062c\u0647\u062a \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc<\/td><td>\u06f5<\/td><\/tr><tr><td>\u0645\u062c\u0648\u0632\u0627\u062a\u060c \u0637\u0631\u0627\u062d\u06cc\u060c \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0622\u0645\u0648\u0632\u0634<\/td><td>\u06f2<\/td><\/tr><tr><td>\u0633\u0631\u0645\u0627\u06cc\u0647 \u062f\u0631 \u06af\u0631\u062f\u0634 \u0628\u0631\u0627\u06cc \u06f6 \u0645\u0627\u0647 \u0627\u0648\u0644<\/td><td>\u06f6<\/td><\/tr><tr><td><strong>\u062c\u0645\u0639 \u06a9\u0644 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0648\u0644\u06cc\u0647<\/strong><\/td><td><strong>\u06f5\u06f3 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062a\u0648\u0645\u0627\u0646<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u062a\u062e\u0645\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0628\u0627 \u0641\u0631\u0636 \u062a\u0648\u0631\u0645 \u06f3\u06f0\u066a \u0633\u0627\u0644\u0627\u0646\u0647 \u0648 \u062e\u0631\u06cc\u062f \u0645\u0627\u0634\u06cc\u0646\u200c\u0622\u0644\u0627\u062a \u062f\u0627\u062e\u0644\u06cc \u0648 \u0646\u06cc\u0645\u0647\u200c\u0627\u062a\u0648\u0645\u0627\u062a \u0627\u0633\u062a.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udcc8 \u06f4. \u062a\u062d\u0644\u06cc\u0644 \u0645\u0627\u0644\u06cc \u067e\u0631\u0648\u0698\u0647<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0645\u0641\u0631\u0648\u0636\u0627\u062a \u0627\u0635\u0644\u06cc:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0641\u0631\u0648\u0634 \u0633\u0627\u0644\u0627\u0646\u0647 \u06f4\u06f0\u06f0\u06f0 \u062a\u0646 \u0631\u0646\u06af \u0628\u0627 \u0642\u06cc\u0645\u062a \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u06f9\u06f0 \u0647\u0632\u0627\u0631 \u062a\u0648\u0645\u0627\u0646 \u0628\u0647 \u0627\u0632\u0627\u06cc \u0647\u0631 \u06a9\u06cc\u0644\u0648<\/li>\n\n\n\n<li>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u063a\u06cc\u0631 \u062a\u0648\u0644\u06cc\u062f (\u0645\u0648\u0627\u062f\u060c \u0627\u0646\u0631\u0698\u06cc\u060c \u062d\u0642\u0648\u0642) \u062d\u062f\u0648\u062f \u06f6\u06f5\u066a \u0627\u0632 \u062f\u0631\u0622\u0645\u062f<\/li>\n\n\n\n<li>\u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062b\u0627\u0628\u062a \u0633\u0627\u0644\u0627\u0646\u0647 \u062d\u062f\u0648\u062f \u06f8 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062a\u0648\u0645\u0627\u0646<\/li>\n\n\n\n<li>\u0627\u0641\u0632\u0627\u06cc\u0634 \u06f1\u06f0\u066a \u0633\u0627\u0644\u0627\u0646\u0647 \u062f\u0631 \u062f\u0631\u0622\u0645\u062f<\/li>\n\n\n\n<li>\u0646\u0631\u062e \u062a\u0646\u0632\u06cc\u0644: \u06f2\u06f0\u066a<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0642\u062a\u0635\u0627\u062f\u06cc:<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0634\u0627\u062e\u0635<\/th><th>\u0645\u0642\u062f\u0627\u0631<\/th><\/tr><\/thead><tbody><tr><td><strong>NPV (\u0627\u0631\u0632\u0634 \u0641\u0639\u0644\u06cc \u062e\u0627\u0644\u0635)<\/strong><\/td><td>+\u06f4\u06f2 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u062a\u0648\u0645\u0627\u0646<\/td><\/tr><tr><td><strong>IRR (\u0646\u0631\u062e \u0628\u0627\u0632\u062f\u0647 \u062f\u0627\u062e\u0644\u06cc)<\/strong><\/td><td>\u06f3\u06f4\u066a<\/td><\/tr><tr><td><strong>\u0646\u0642\u0637\u0647 \u0633\u0631 \u0628\u0647 \u0633\u0631 \u062a\u0648\u0644\u06cc\u062f<\/strong><\/td><td>\u062d\u062f\u0648\u062f \u06f1,\u06f9\u06f0\u06f0 \u062a\u0646 \u062f\u0631 \u0633\u0627\u0644<\/td><\/tr><tr><td><strong>\u062f\u0648\u0631\u0647 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647<\/strong><\/td><td>\u062d\u062f\u0648\u062f \u06f3.\u06f5 \u0633\u0627\u0644<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udd04 \u06f5. \u0628\u0631\u0646\u0627\u0645\u0647 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0648 \u0632\u0646\u062c\u06cc\u0631\u0647 \u062a\u0623\u0645\u06cc\u0646<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0645\u0631\u0627\u062d\u0644 \u0627\u062c\u0631\u0627:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u0627\u062e\u0630 \u0645\u062c\u0648\u0632\u0627\u062a (\u0635\u0646\u0639\u062a\u06cc\u060c \u0632\u06cc\u0633\u062a\u200c\u0645\u062d\u06cc\u0637\u06cc\u060c \u0628\u0647\u062f\u0627\u0634\u062a): \u06f2 \u0645\u0627\u0647<\/li>\n\n\n\n<li>\u0637\u0631\u0627\u062d\u06cc \u06a9\u0627\u0631\u062e\u0627\u0646\u0647 \u0648 \u062e\u0631\u06cc\u062f \u062a\u062c\u0647\u06cc\u0632\u0627\u062a: \u06f4 \u0645\u0627\u0647<\/li>\n\n\n\n<li>\u0633\u0627\u062e\u062a \u0648 \u0631\u0627\u0647\u200c\u0627\u0646\u062f\u0627\u0632\u06cc \u062e\u0637 \u062a\u0648\u0644\u06cc\u062f: \u06f6 \u0645\u0627\u0647<\/li>\n\n\n\n<li>\u0622\u0645\u0648\u0632\u0634 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0648 \u062a\u0648\u0644\u06cc\u062f \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc: \u06f1 \u0645\u0627\u0647<\/li>\n\n\n\n<li>\u0622\u063a\u0627\u0632 \u062a\u0648\u0644\u06cc\u062f \u0631\u0633\u0645\u06cc: \u0627\u0632 \u0645\u0627\u0647 \u062f\u0648\u0627\u0632\u062f\u0647\u0645<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">\u062a\u0623\u0645\u06cc\u0646 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0631\u0632\u06cc\u0646\u200c\u0647\u0627\u060c \u067e\u06cc\u06af\u0645\u0646\u062a\u200c\u0647\u0627 \u0648 \u062d\u0644\u0627\u0644\u200c\u0647\u0627:<\/strong> \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u062f\u0627\u062e\u0644\u06cc (\u062a\u0647\u0631\u0627\u0646\u060c \u062a\u0628\u0631\u06cc\u0632\u060c \u0627\u0635\u0641\u0647\u0627\u0646)<\/li>\n\n\n\n<li><strong>\u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0648 \u0644\u06cc\u0628\u0644\u06cc\u0646\u06af:<\/strong> \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u0637\u0631\u06cc \u0648 \u0642\u0648\u0637\u06cc\u200c\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc<\/li>\n\n\n\n<li><strong>\u0645\u0627\u0634\u06cc\u0646\u200c\u0622\u0644\u0627\u062a:<\/strong> \u0627\u0632 \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0627\u062e\u0644\u06cc (\u062a\u0647\u0631\u0627\u0646\u060c \u06a9\u0631\u062c) \u06cc\u0627 \u0648\u0627\u0631\u062f\u0627\u062a \u0686\u06cc\u0646 \/ \u0622\u0644\u0645\u0627\u0646<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2696\ufe0f \u06f6. \u062a\u062d\u0644\u06cc\u0644 SWOT \u0648 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0646\u0642\u0627\u0637 \u0642\u0648\u062a (S)<\/th><th>\u0646\u0642\u0627\u0637 \u0636\u0639\u0641 (W)<\/th><\/tr><\/thead><tbody><tr><td>\u062a\u0648\u0644\u06cc\u062f \u0631\u0642\u0627\u0628\u062a\u06cc \u0648 \u0635\u0627\u062f\u0631\u0627\u062a\u200c\u0645\u062d\u0648\u0631<\/td><td>\u0646\u06cc\u0627\u0632 \u0628\u0647 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u0633\u062a\u0645\u0631<\/td><\/tr><tr><td>\u062a\u0646\u0648\u0639 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0628\u0627\u0632\u0627\u0631<\/td><td>\u062d\u0633\u0627\u0633\u06cc\u062a \u0628\u0627\u0644\u0627 \u0628\u0647 \u0642\u06cc\u0645\u062a \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647<\/td><\/tr><tr><td>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u0634\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0634\u0631\u06a9\u062a \u067e\u0627\u06cc\u0646\u062f\u0627\u0646<\/td><td>\u0647\u0632\u06cc\u0646\u0647 \u0628\u0627\u0644\u0627\u06cc \u062d\u0645\u0644\u200c\u0648\u0646\u0642\u0644 \u0635\u0627\u062f\u0631\u0627\u062a\u06cc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0641\u0631\u0635\u062a\u200c\u0647\u0627 (O)<\/th><th>\u062a\u0647\u062f\u06cc\u062f\u0647\u0627 (T)<\/th><\/tr><\/thead><tbody><tr><td>\u0648\u0631\u0648\u062f \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u0635\u0627\u062f\u0631\u0627\u062a\u06cc \u06a9\u0645\u200c\u0631\u0642\u06cc\u0628<\/td><td>\u0646\u0648\u0633\u0627\u0646\u0627\u062a \u0627\u0631\u0632\u06cc \u0648 \u062a\u0648\u0631\u0645 \u062f\u0627\u062e\u0644\u06cc<\/td><\/tr><tr><td>\u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u0646\u0648\u0633\u0627\u0632\u06cc \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc \u062f\u0631 \u0645\u0646\u0637\u0642\u0647<\/td><td>\u0642\u0648\u0627\u0646\u06cc\u0646 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06af\u0645\u0631\u06a9\u06cc \u0635\u0627\u062f\u0631\u0627\u062a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\uddf0 \u06f7. \u0627\u0644\u0632\u0627\u0645\u0627\u062a \u0641\u0646\u06cc \u0648 \u0646\u06cc\u0631\u0648\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0646\u06cc\u0631\u0648\u06cc \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u0648\u0631\u062f\u0646\u06cc\u0627\u0632:<\/h4>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u067e\u0633\u062a<\/th><th>\u062a\u0639\u062f\u0627\u062f<\/th><th>\u062a\u062e\u0635\u0635<\/th><\/tr><\/thead><tbody><tr><td>\u0645\u062f\u06cc\u0631 \u06a9\u0627\u0631\u062e\u0627\u0646\u0647<\/td><td>\u06f1<\/td><td>\u0645\u0647\u0646\u062f\u0633\u06cc \u0634\u06cc\u0645\u06cc \/ \u0635\u0646\u0627\u06cc\u0639<\/td><\/tr><tr><td>\u0627\u067e\u0631\u0627\u062a\u0648\u0631 \u062a\u0648\u0644\u06cc\u062f<\/td><td>\u06f6<\/td><td>\u0622\u0645\u0648\u0632\u0634\u200c\u067e\u0630\u06cc\u0631<\/td><\/tr><tr><td>\u062a\u06a9\u0646\u0633\u06cc\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634\u06af\u0627\u0647<\/td><td>\u06f2<\/td><td>\u0634\u06cc\u0645\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc<\/td><\/tr><tr><td>\u0645\u0633\u0626\u0648\u0644 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u06cc\u0641\u06cc\u062a<\/td><td>\u06f1<\/td><td>\u0634\u06cc\u0645\u06cc \u0631\u0646\u06af<\/td><\/tr><tr><td>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0641\u0631\u0648\u0634<\/td><td>\u06f3<\/td><td>B2B \u0648 \u0635\u0627\u062f\u0631\u0627\u062a<\/td><\/tr><tr><td>\u062e\u062f\u0645\u0627\u062a \u0648 \u0627\u0646\u0628\u0627\u0631<\/td><td>\u06f2<\/td><td>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u0627\u0644\u0632\u0627\u0645\u0627\u062a \u0641\u0646\u06cc:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0645\u0627\u0634\u06cc\u0646\u200c\u0622\u0644\u0627\u062a \u0645\u06cc\u06a9\u0633\u0631\u060c \u067e\u0631\u06a9\u0646\u060c \u062f\u06cc\u0633\u067e\u0631\u0633\u200c\u06a9\u0646<\/li>\n\n\n\n<li>\u0627\u062a\u0627\u0642 \u0627\u06cc\u0632\u0648\u0644\u0647 \u0628\u0631\u0627\u06cc \u0631\u0646\u06af\u200c\u0647\u0627\u06cc \u062e\u0627\u0635<\/li>\n\n\n\n<li>\u0633\u06cc\u0633\u062a\u0645 \u062a\u0647\u0648\u06cc\u0647 \u0648 \u062a\u0635\u0641\u06cc\u0647 \u0647\u0648\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc<\/li>\n\n\n\n<li>\u0622\u0632\u0645\u0627\u06cc\u0634\u06af\u0627\u0647 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u06cc\u0641\u06cc\u062a (pH\u060c \u0648\u06cc\u0633\u06a9\u0648\u0632\u06cc\u062a\u0647\u060c \u067e\u0648\u0634\u0634\u200c\u062f\u0647\u06cc)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83d\udccd \u06f8. \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06a9\u0627\u0646 \u0645\u0646\u0627\u0633\u0628<\/h3>\n\n\n\n<p>\u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647\u060c \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc \u0635\u0646\u0639\u062a\u06cc\u060c \u0648 \u0645\u0648\u0642\u0639\u06cc\u062a \u0635\u0627\u062f\u0631\u0627\u062a\u06cc\u060c \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u0634\u0648\u062f:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\u0645\u0646\u0637\u0642\u0647<\/th><th>\u0645\u0632\u0627\u06cc\u0627<\/th><\/tr><\/thead><tbody><tr><td><strong>\u0634\u0647\u0631\u06a9 \u0635\u0646\u0639\u062a\u06cc \u0627\u06cc\u0648\u0627\u0646\u200c\u06a9\u06cc (\u0633\u0645\u0646\u0627\u0646)<\/strong><\/td><td>\u0646\u0632\u062f\u06cc\u06a9\u06cc \u0628\u0647 \u062a\u0647\u0631\u0627\u0646\u060c \u0642\u06cc\u0645\u062a \u0632\u0645\u06cc\u0646 \u0645\u0646\u0627\u0633\u0628<\/td><\/tr><tr><td><strong>\u0634\u0647\u0631\u06a9 \u0635\u0646\u0639\u062a\u06cc \u0627\u0631\u0648\u0645\u06cc\u0647 \u06cc\u0627 \u0633\u0646\u0646\u062f\u062c<\/strong><\/td><td>\u0646\u0632\u062f\u06cc\u06a9\u06cc \u0628\u0647 \u0645\u0631\u0632 \u0639\u0631\u0627\u0642 \u0628\u0631\u0627\u06cc \u0635\u0627\u062f\u0631\u0627\u062a<\/td><\/tr><tr><td><strong>\u0634\u0647\u0631\u06a9 \u0635\u0646\u0639\u062a\u06cc \u0632\u0627\u0647\u062f\u0627\u0646<\/strong><\/td><td>\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0635\u0627\u062f\u0631\u0627\u062a \u0628\u0647 \u0627\u0641\u063a\u0627\u0646\u0633\u062a\u0627\u0646<\/td><\/tr><tr><td><strong>\u0628\u0646\u062f\u0631\u0639\u0628\u0627\u0633 \u06cc\u0627 \u0642\u0634\u0645 (\u0645\u0646\u0627\u0637\u0642 \u0622\u0632\u0627\u062f)<\/strong><\/td><td>\u0648\u0627\u0631\u062f\u0627\u062a \u0645\u0648\u0627\u062f \u0627\u0648\u0644\u06cc\u0647 \u0628\u062f\u0648\u0646 \u062a\u0639\u0631\u0641\u0647 + \u0635\u0627\u062f\u0631\u0627\u062a \u0622\u0633\u0627\u0646<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\ud83e\udd1d \u0646\u0642\u0634 \u0634\u0631\u06a9\u062a \u067e\u0627\u06cc\u0646\u062f\u0627\u0646 \u0627\u0646\u0631\u0698\u06cc 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